Bucharest Keep it Movin': Engineering immersive visual experiences to amplify underground rave culture and increase brand recognition for 700+ ravers.

CONTEXT

FREELANCE (2023 - 2025)

ROLE

EXPERIENCE DESIGNER, MOTION DESIGNER

FUNCTION

CREATIVE DIRECTION, EXPERIENCE MAPPING, PREFERENCE TESTING, BRAND STRATEGY

STACK

TOUCHDESIGNER, P5.JS, STABLE DIFFUSION, ADOBE CREATIVE CLOUD

MEMORY ALLOCATION : OPTIMAL
ARCHIVE NODE : 0x4A7B

> ABOUT

The underground community hailed Bucharest Keep It Movin' (BKIM) as one of Romania's most promising electronic music projects, known for raw energy and diverse soundscapes. Developed as a series of low-budget solo freelance projects, my goal was to design experiences that made every rave unforgettable.

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> BACKGROUND

Raves are more than sound; they’re about shared energy and connection with the crowd. However, I found a significant misalignment: BKIM's existing visual systems operated separately from DJ sound signatures, creating disjointed user experiences. Hence, my objective was to increase crowd immersion through robust motion graphics.

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COMMUNITY OBSERVATION

NETNOGRAPHIC ANALYSIS

DJ INTERVIEWS

STAKEHOLDER INSIGHTS

ORGANIZER FEEDBACK

OPERATIONAL CONTEXT

> DISCOVERY PHASE

Following a mixed-methods research approach, I discovered key insights:

Multiple visual angles increase perspective of depth and immersion.

High contrast ensures visibility under varied lighting and projection conditions.

Recognizable footage with novel twists is an easy way to heighten emotional response.

MESH TOPOLOGY : STABLE
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CONTENT ID : 5013-07XX
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CONTENT ID : 5013-08XX
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> EXPERIENCE MAPPING

I began early exploration with rough sketches, defining the user journey from arrival, through immersion in different zones, to departure. I mapped the most common distraction points—bars, toilets, smoking areas—to ensure visuals remained visible and coherent even when attendees diverted.

To maintain the visual narrative for newcomers, I used looping visuals that transitioned only when DJs switched decks, locking the visual flow to tempo shifts.

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SCHEDULED TASKS
TASK_001 : BACKUP @ 02:00 UTC
TASK_002 : CLEANUP @ 04:00 UTC
TASK_003 : ANALYTICS @ 06:00 UTC
TASK_004 : DEPLOY @ 12:00 UTC

> VISUAL EXPLORATION

I explored several visual techniques: 3D graphics, point clouds, circuit bending, and motion typography. My selection criteria prioritised methods that were fast to implement and adapt, and could guarantee readability on available projection hardware.

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LEVEL : WARN [47 ENTRIES]
RETENTION : 30 DAYS

> PRODUCTION PIPELINE

My workflow integrated multiple tools into a sequential production system: Stable Diffusion was used to generate props and foundational visual material, with Photoshop handling layer editing and polishing. TouchDesigner supported complex, real-time animation and experimental image manipulation, with After Effects being used for final editing.

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SHARD TRANSFER INITIALIZING
PACKET INTEGRITY : 100%

> SHOWTIME

To simulate audio reactivity without the associated technical complexity, I produced visuals in three intensity states that varied in speed and visual density. These states were pre-programmed based on typical DJ sequences; visuals appeared synchronized to the energy being played, despite operating as looping content.

This trade-off taught me a solid design principle: in real-time contexts, 'good enough' with guaranteed reliability outperforms ambitious features with execution risks.

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SHELL DIAGNOSTIC INITIALIZING [::
SHARD_00 [PRIMARY] ... OK
SHARD_01 [REPLICA] ... OK
SHARD_02 [REPLICA] ... OK
::]
3 892 561
7 443 205
20/25
REV 2
"Luca managed to capture and amplify exactly the type of energies our events aim to deliver: raw, mind-bending and absolutely monolithic.”

LEONDARI

BKIM CO-FOUNDER

EDGE SERVER : AMS-02
CONTENT ID : 3872-01XX
PING : 19MS

VISUAL PACKS

10

USERS ENGAGED

700+

TECHNICAL UPTIME

100%

SOCIAL MENTIONS

+50%

MEMORY LEAK : DETECTED
SESSION DATA : PURGED

> ENCORE

Rather than focusing on limitations, I approached constraints as design parameters. Low projection quality drove aesthetic choices; rapid turn-arounds informed modular workflows.

With BKIM's recent disbandment, this project stands as testament to a unique moment, one where I captured the raw energy of Bucharest's electronic music scene for a brief period.

CCR-CODER COMPILING    HANDSHAKE ESTABLISHED: X01    ID: 7428-2339-0841-5069    

CCR-CODER COMPILING    HANDSHAKE ESTABLISHED: X01    ID: 7428-2339-0841-5069    

WARNING>>> BUFFER OVERFLOW
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> CONTACT

UPLINK ESTABLISHED

100%

IDENTIFIER VERIFIED

100%

CONNECTION SECURED

100%

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