I created the Eurovision 2025 voting site animations reaching 50M+ users, led comprehensive user research to inform product strategy, and pitched a new streaming platform concept that earned executive approval and opened 5–7x revenue potential over the current model.

I designed generative visuals and promotional assets for underground electronic music events (700+ attendees), boosting social mentions by 50% and establishing a recognizable brand identity, while consistently delivering technically reliable solutions despite hardware and live-performance constraints.